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Research papers

Why diverse U.S. cable audiences are leading the way in the postmodern age

The research objective of this paper is to examine viewing behavior and trends arising from diverse U.S. broadband television audiences and their adoption and use of programming and technologies that provide greater control, convenience, and...

Catalogue: ESOMAR/ARF WAM Conference 2003: Television
Author: Willis G. Smith
June 17, 2003
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Citation

Smith, W. G. (2003a, June 17). Why diverse U.S. cable audiences are leading the way in the postmodern age. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/why-diverse-u-s-cable-audiences-are-leading-the-way-in-the-postmodern-age